Automobile and Swot Analysis Essay

1. Introduction This report is based on the corporation Mercedes Benz, and the chosen country is capital of Singapore. The map of the report is to conduct an environmental and trade abridgment of Mercedes Benz in Singapore. Firstly, this report lead verbalize the ships company desktop. Next, it will state the country undercoat. Thirdly, it will state the turn out analysis. Fourthly, it will state the pest analysis. afterwards that, it will state the marketing strategy, vernal product development, and lastly the conclusion.Company background Mercedes-Benz is a German gondola car company, some(a) sort of multi countryal department from the German company Daimler AG. The company is utilise think for high-class motor vehicles, buses, motor coachs, as sound as vehicles. The detail bell ringer made an appearance in 1926 in spite of appearance Daimler-Benz yet history the sources to Daimler-Motoren-Gesellschafts 1901 Mercedes and to Karl Benzs 1886 Benz Patent Motorwage n, which is commonly viewed as the set-back car.Mercedes-Benzs slogan is Das Beste oder nichts (English The shell or nothing). Mercedes-Benz is just approximately the most commonly kn have as well as set up car makes in the world, which is on the harken of the worlds dodderingest car company nevertheless around the world nowadays in 2014,possessing the first petrol-powered vehicle. Country background Singapore is an affluent island earth, positi hotshotd in southeast Asia in spite of appearance the southern tip of the Malayan Peninsula.The occupants of Singapore delight in one of the maximum standards associated on earth, with each capita gross domestic product adequate to in which from the top world(prenominal) locations within American The european union. The particular economy would depend intensely upon exports, and the nation houses one of the busiest ports on earth. 2. SWOT analysis SWOT analysis is part of strategic planning. The SWOT analysis helps organizations a ssess issues within and outside the organization.The SWOT analysis, made up of an assessment of strengths, weaknesses, out-of-door opportunities and threats from emulation, provides an outline for strategic decision-making Table 1 From the table in a higher place it is seen that strong brand value measures that Mercedes is considered as a grant brand, such as BMW, Porsche, Audi and etc. There is no ejection that Mercedes will stay in premium segment for a very unyielding time.Almost all the rich and elderly nation prefer this particular car brand. Also, this company has an advantage over their competitors as increasing production cross cars because of environmental friendly and exact number of miles driven. To train high fibre cars and hire well educated employees makes production expensive. That is wherefore Mercedes is provoke in f number class people who are able to buy such a car. It makes the brand attractive coronation for people with high income (upper class ). pestilence analysis Originally known as PEST Analysis, this is a macro environmental poser used to understand the impact of the orthogonal factors on the organization and is used as strategic analytical technique. Strengths Weakness Opportunities Threats self-colored brand value extravagantly price cost fast-flying growing company Government policy Leader in innovation Expensive service bare-ass products and services Increasing in competition High level safety of cars High fuel consumption Developing hybrid cars Decrease in demand investing.stomp that this car is for the rich people give the sack price rises Rising price of warm material High quality It is heavy(p) to find manual transmission in such a car absolute attitude towards green vehicles Unexpected problems A PEST analysis is looks at how those external factors can affect a callings activities and performance, and it can be used in combination with other tools.It helps to consider an organizations overall prognosis for success. Political Economic Socio Cultural technological Bureaucratic Interest rates Fast growing society Modern engineering science Stable government law dodging High income level Diversity of cultures WI-FI zones receipts system.High power of the local notes Variety of language cultures Automation of trim Law level of corruption economic crisis level of economic granting immunity (-2) near of the people are in innovative age Production of high quality medical equipment Foreigners investment Trade freedom Prevalence of upper class Investment in technology Table 2 From the table above let us take 3 characteristics for discussion.Firstly, high income of Singapore measures that Mercedes Benz is one of the most suitable brands for upper class. It is considered, that Mercedes Benz is a car which is suitable for grizzly population, especially for men.Therefore, this car brand has a priority to take Singapore as a sales leader in the adult audience because of the prevalence of old population. Diversity of cultures of the populations shows that every single nation has different understanding of car design.That is why this brand can offers cars such as family car like Sedan (C class) to eminence car as Crossovers (G class) with the newest and technology to their customers. 1) Franki Colbert (n. d). translation of a SWOT Analysis. Retrieved from http//smallbusiness. chron. com/definition-swot-analysis-43274.html 2) Russ scores (n. d) 10 most expensive cars to own and drive. Retrieved from http//www. bankrate. com/finance/auto/10-most-expensive-cars-to- own-and-drive-1. aspx 3) Chad Brooks (2013, November 22). PEST Analysis Definition, Examples & Templates.Retrieved from http//www. businessnewsdaily. com/5512-pest-analysis-definition- examples-templates. html 4) Abha Pandey (2011, 26 September). What is legal tender Analysis? Retrieved from http//bpmgeek. com/blog/what-pestle-analysis 5) Leading by innovation (n. d/ n. a) http//www. mbusa. com/mercedes/benz/innovation.